| 25 Small Business Twitter Tips & What I Did Wrong! |
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I found this Tips list from kylelacy.com
The tips are in bold and what I did is underneath. 1. Use your personal picture in your Twitter profile. There is only one situation where you can use your logo… if you have two profiles. Your personal profile and your company profile. I did this one right. 2. Don’t setup an Auto-DM to send when users follow you. I actually hadn't done this yet. I was thinking about it, but it seems so impersonal. 3. Use Twitter Search to
find subject matters that interest you. This can cater to your business
interests, as well as your personal interests. This will help you find
people that share
4. Personal life reigns… but not too much. Add in some of your personal life while you are using Twitter. What is important to remember is that you are using Twitter for your business generation as well. The people following you want to know that you are REAL… but not to the point where they are hearing about what you are eating or where you are driving. I haven't done this enough. I have my twitter account set up to tweet everytime I make a new blog post. I very rarely tweet about my life. I need to do that more often. 5. Use it. It is important to use Twitter as much
as you can but not to the point where you are wasting valuable time
when at work. Tweet about what you are reading online.. Maybe a new
insight you found while reading the night before. Try to use Twitter a
couple of times a day. 6. Reply. Reply. Reply. Whenever you get a response
(@yourname) make sure that you respond to the reply. This is extremely
important because your most valuable followers are the people that
respond and communicate with you. 7. (via John Janstch) Use strawpoll to
create a survey to feed into your Twitter stream. This will be an
awesome way to get information regarding service offerings and products. 8. Follow some awesome business Twitter people (@problogger, @chrisbrogan, @gacconsultants, @business901, @roundpeg, @Ribeezie) 9. Use a business Twitter account (example: @brandswag)
to create a great place for customer relationship management. Teach
your clients to use Twitter to keep with the happenings of your
company. Also, it can help you share the news and information regarding
the success of your clients. 10. Use Twitter as a discussion forum. Ask your
clients and prospective clients what they would like to see, hear,
taste, and experience. 11. Help. (via Twitip)
Always help before asking for money. Twitter is not a place for you to
hard sell individuals on services. We are here for discussions and not
sales. 12. I started out with a personal profile that
allowed me to create relationships before starting my company profile.
(also via Twitip) I was able to cleaning transition between two
accounts because people trusted me. If you start two accounts at the
same time you will be overwhelmed and underwhelm your followers. 13. Use TweetLater for
productivity. I don’t recommend using this tool much. You need to be
involved in the conversation as you start sending tweets. If you are
not there to interact with your followers there really is not a point
for using the tool. Though.. it does help for those random tweets to
stay connected. 14. Take pictures and share on Twitter. Add pictures on Twitter using Twitpic using your iPhone or mobile phone. 15. Use Google Analytics
to measure the traffic directed from Twitter to your blog or website.
If you can measure the traffic related to sales or aquisitions it help
you understand an ROI from the tool. 16. Encourage your employees to join Twitter and become part of the conversation. 17. Twitter connects thought leaders. Talk about a great brain trust! Not sure what this means. 18. Fill out your profile. Make sure you put
information regarding your personal life as well as your business life.
This is important because.. everyone reads it. 19. We add our Twitter URLs to our business cards.
I also like to add my LinkedIN account and blog URL. This will
encourage more of your networking friends to follow you and communicate
more effectively. 20. Follow @Zappos. A perfect example of corporate blogging. 21. Download TweetDeck. Tweetdeck is a powerful tool to help you be productive while using Twitter. 22. Are you using a Blackberry or iPhone? You
should definitly be looking at downloading an application to help you
manage your twitter account while you are out of the office. 23. Thank you. When someone shares your post or
tweet make sure you send a DM or Tweet thanking them for their support.
Just as you should be emailing people to thank them for comments… same
goes with Twitter. 24. Don’t AUTO-DM.
Please… it is completely and utterly worthless. Show some personality
and human quality when using Twitter. The worst thing to do is Auto-DM.
There is a reason I put this twice in the list. 25. Don’t add hundreds of people when you first join Twitter. Let the entire conversation happen naturally. That was the first thing I did. I thought I was getting through this without admitting to doing something horrible. |




































































