Online advertisement is quite different with any other form of advertising. One major benefit of online ads are that the people seeing the ads can be respond quickly and get more information about what is being advertised simple by clicking their mouse to link to a Web site created by the advertiser.

Another benefit to online advertising is that it works 24 hours a day and advertising companies can be launched, corrections or stopped instantly. This gives you, the advertiser, total control over whom, when and where the public sees your ad.

To attract more traffic towards your site, you can fill in more useful information which browser can use. Once you are online based business becomes established and you have a steady flow of surfers that fall into a specific site market. You can sell banners or advertising space on your site to other companies interested in reaching your surfers. If you plan to sell advertising space on your site you will need to develop specifications, be able to track the number of visitors to your site and develop fair ad rates. Many agencies can help you to sell your available ad space on a commission basis.

Selling advertising space as banner ads on your site is a good way to earn fair money online; your site offers information is useful to surfers and they will be more willing to accept seeing the ads from which you derive income.

Your actual ad rates should be based on how specialized your visitors are and how many unique impressions and advertiser can expects to obtain. It's quite necessary to learn the basics of how the advertising industry works.

If you want to sell the banner space for the advertisements, you will have to inform your advertisers about the following information.

File formats
It may be GIF's, JEPG's etc.

Size of banner
A banner space would be 486 x 60 pixels; you can also offer vertical banners, advertising buttons, and smaller or larger banners.

Animation length
This determines how long a particular animation lasts per cycle before repeating. You will want to keep animation length less than five seconds so that the file size is not too large.

Tag line text
This is one line of text, usually a maximum of five to eight words that are displayed directly under the actual banner ad. It's your decision whether or not to accept tag lines and,

File size
Graphics takes a lot of time to come on the screen as compared to the text. If your advertisers use many graphics, obviously your site would take lot of time to come on screen and will make your file very heavy. So you must tell this to your advertisers Most Website choose a maximum banner and size of 32K (32000 bytes) or 15K (15000 bytes).

Target URL
It must be sure that you have full approval over the site your visitors will be linked to it if they click on the ad. If a banner ad is animated, there may be a differ link associated with each frame of the animation.