Newsletters Can Be Valuable Marketing Tools

Newsletters whether printed or online can be very beneficial to your marketing strategy if they are done right.  They provide a way to keep on touch with your current or potential clients/customers and provide them with valuable information.  The newsletter will build your relationship with the client/customer.  The value you are offering them will keep them familiar with you and your business.  Use your website to promote your newsletter by offering visitors the opportunity to sign up easily.  This will provide you with a list of potential clients/customers that are interested in your product or service but aren't ready to buy yet.  This will help you secure work in the future when they are ready.

Newsletters come in all shapes, sizes, and delivery methods.  Each has pros and cons.  A lot of companies use printed newsletter that are mailed USPS.  The biggest pro of this method is it will reach it's destination.  A spam filter won't toss it out before it is received.  A printed copy of the information will cause people to hold onto it for longer.  You may have an interesting article that a reader wants to save, so they toss it onto their desk and eventually they'll find it again.  Cons of Print: The biggest con of this method is the cost to print and mail and the amount of time they take.  You'll have to personally address all of the newsletters.  Plus, postage is always on the rise.