Marketing on the internet offers lots of different methods.  As a matter of fact, you should take advantage of new developments and be one of the first ones to utilize new technology to market your service or product.  

Podcasts are not new, but they are very powerful and still "new" to a lot of internet users.  They are just now becoming mainstream and you should take advantage of that.

All niches can benefit from a podcast.  You are given the ability to inform your listeners, promote your products/services, etc.  Not to mention, people are much more likely to respond to your human voice than any other advertising campaign out there. 

Podcasting is much like a radio station without FCC regulations and the costs associated with broadcasting. Listeneres will subscribe to your podcast through third party services such as itunes. 

Getting started is easy.  All you have to have is a personal computer and a telephone.  Talkshoe.com offers free podcast recording with their free service.  

If you need assistance setting up a Podcast or any other marketing needs, please contact me.